{"id":16532,"date":"2025-06-02T13:52:13","date_gmt":"2025-06-02T11:52:13","guid":{"rendered":"https:\/\/www.pretaportercasas.com\/?p=16532"},"modified":"2025-06-16T13:46:35","modified_gmt":"2025-06-16T11:46:35","slug":"construmat-2025","status":"publish","type":"post","link":"https:\/\/www.pretaportercasas.com\/ca\/construmat-2025\/","title":{"rendered":"Construmat 2025"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"wpb_text_column wpb_content_element vc_custom_1683878584795\">\n<div class=\"wpb_wrapper\">\n<h2 data-pm-slice=\"1 1 []\"><strong>El nostre pas per Construmat 2025<\/strong><\/h2>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text el_class=&#8221;ff-clash-display&#8221;]\n<p data-start=\"0\" data-end=\"346\">Del 20 al 22 de maig vam ser a <strong>Construmat 2025<\/strong>, la fira de refer\u00e8ncia del sector de la construcci\u00f3, amb un estand pensat com un espai viu per conversar, aprendre i connectar. Des de Grup PMP vam preparar una programaci\u00f3 d\u2019activitats per posar sobre la taula els grans reptes del sector i compartir idees que inspiren una nova manera de construir.<\/p>\n<p data-start=\"348\" data-end=\"548\">Durant tres dies, vam comptar amb la participaci\u00f3 d\u2019arquitectes, enginyers, directives i especialistes en sostenibilitat i innovaci\u00f3, que ens van ajudar a mirar la construcci\u00f3 des de m\u00faltiples angles.<\/p>\n<p data-start=\"550\" data-end=\"583\">Un petit resum del que vam viure:<\/p>\n<p data-start=\"585\" data-end=\"633\"><strong>Dimarts 20 de maig: comencem pensant en el futur<\/strong><\/p>\n<ul>\n<li data-start=\"635\" data-end=\"1361\"><strong>IA i neuroci\u00e8ncia:<\/strong><br data-start=\"653\" data-end=\"656\" \/><a href=\"https:\/\/www.linkedin.com\/in\/laura-alconero-de-rioja-1928412a2\/?originalSubdomain=es\" target=\"_blank\" rel=\"noopener\">Laura Alconero<\/a>, arquitecta i fundadora de <a href=\"https:\/\/www.linkedin.com\/company\/plano-invisible\/\" target=\"_blank\" rel=\"noopener\">Plano Invisible<\/a>, va obrir la jornada parlant sobre com la intel\u00b7lig\u00e8ncia artificial i la neuroci\u00e8ncia poden millorar l\u2019experi\u00e8ncia de les persones en els espais que habiten.<\/li>\n<li data-start=\"635\" data-end=\"1361\"><strong>Exposici\u00f3 de casos pr\u00e0ctics:<\/strong><br data-start=\"902\" data-end=\"905\" \/>Laura Montes i Pau Maj\u00f3, arquitectes del nostre equip, van posar cara i solucions a una de les grans preguntes del sector: com es comparen les obres tradicionals amb les industrialitzades?<\/li>\n<li data-start=\"635\" data-end=\"1361\"><strong><a href=\"https:\/\/vimeo.com\/1092092854\" target=\"_blank\" rel=\"noopener\">Entrevista<\/a>: El futur tamb\u00e9 es construeix<\/strong><br data-start=\"1136\" data-end=\"1139\" \/>La nostra fundadora <a href=\"https:\/\/www.linkedin.com\/in\/montse-pujol\/\" target=\"_blank\" rel=\"noopener\">Montse Pujol<\/a> va conversar amb el periodista <a href=\"https:\/\/g.co\/kgs\/BS18Ksw\" target=\"_blank\" rel=\"noopener\">\u00d2scar Dalmau<\/a> sobre el futur del sector i com la industrialitzaci\u00f3 pot aportar respostes s\u00f2lides a les demandes d\u2019habitatge, sostenibilitat i qualitat de vida.<\/li>\n<\/ul>\n[\/vc_column_text][carousel script=&#8221;flickity&#8221; 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simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1750066804234-0&#8243; tab_id=&#8221;1750066804234-5&#8243; title=&#8221;Elemento&#8221;][image_with_animation image_url=&#8221;16860&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; title=&#8221;Elemento&#8221; id=&#8221;1750066804247-10&#8243; tab_id=&#8221;1750066804247-4&#8243;][image_with_animation image_url=&#8221;16852&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/item][\/carousel][vc_column_text el_class=&#8221;ff-clash-display&#8221;]<strong>Dimecres 21 de maig: efici\u00e8ncia, economia i mirada femenina<\/strong><\/p>\n<ul>\n<li data-start=\"1424\" data-end=\"2060\"><strong>Efici\u00e8ncia i industrialitzaci\u00f3:<\/strong><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/toni-postius-51805a23b\/\" target=\"_blank\" rel=\"noopener\">Toni Postius<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/maria-mateu-vilalta-60ba36198\/\" target=\"_blank\" rel=\"noopener\">Maria Mateu<\/a> i <a href=\"https:\/\/www.linkedin.com\/in\/m%C3%B2nica-escol%C3%A0-minguez-76a8a12a\/\" target=\"_blank\" rel=\"noopener\">M\u00f2nica Escol\u00e0<\/a> van debatre sobre per qu\u00e8 l\u2019efici\u00e8ncia no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 t\u00e8cnica, sin\u00f3 tamb\u00e9 econ\u00f2mica i estrat\u00e8gica per al futur de l\u2019edificaci\u00f3.<\/li>\n<li data-start=\"1424\" data-end=\"2060\"><strong>Taula rodona \u201cConstruir des d\u2019una mirada femenina\u201d:<\/strong><br data-start=\"1690\" data-end=\"1693\" \/>Vam tenir l\u2019oportunitat d\u2019escoltar la visi\u00f3 i les viv\u00e8ncies de tres arquitectes excepcionals: <a href=\"https:\/\/www.linkedin.com\/in\/m%C3%ADriam-s%C3%A1nchez-l%C3%B3pez-2388954b\/\" target=\"_blank\" rel=\"noopener\">M\u00edriam S\u00e1nchez<\/a> (directora d\u2019arquitectura de Grup PMP), <a href=\"https:\/\/www.linkedin.com\/in\/eva-gili-maci%C3%A0-4198a4b1\/\" target=\"_blank\" rel=\"noopener\">Eva Gili<\/a> i <a href=\"https:\/\/www.linkedin.com\/in\/luc%C3%ADa-olano-3920473b\/\" target=\"_blank\" rel=\"noopener\">Luc\u00eda Olano<\/a>, moderades per <a href=\"https:\/\/www.linkedin.com\/in\/pilar-marcos-arango-diseno-interior\/\" target=\"_blank\" rel=\"noopener\">Pilar Marcos<\/a>, directora de la revista <a href=\"https:\/\/www.revistadisenointerior.es\/\" target=\"_blank\" rel=\"noopener\"><em>Dise\u00f1o Interior<\/em><\/a><em>. <\/em>Una conversa propera, valenta i inspiradora sobre el rol de la dona en un sector encara masculinitzat, per\u00f2 en transformaci\u00f3.<\/li>\n<\/ul>\n<p data-start=\"2062\" data-end=\"2116\"><strong>Dijous 22 de maig: sostenibilitat i canvi de paradigma<\/strong><\/p>\n<ul>\n<li data-start=\"2118\" data-end=\"2793\"><strong>IA i neuroci\u00e8ncia:<\/strong><br data-start=\"2136\" data-end=\"2139\" \/>Laura Alconero va repetir la seva pon\u00e8ncia sobre com la intel\u00b7lig\u00e8ncia artificial i la neuroci\u00e8ncia poden millorar l\u2019experi\u00e8ncia de les persones en els espais que habiten.<\/li>\n<li data-start=\"2118\" data-end=\"2793\"><strong>Per qu\u00e8 fabricar \u00e9s la manera m\u00e9s sostenible de construir?<\/strong><br data-start=\"2371\" data-end=\"2374\" \/><a href=\"https:\/\/www.linkedin.com\/in\/sclaudy\/\" target=\"_blank\" rel=\"noopener\">Sander Laudy<\/a> (Batlle i Roig), <a href=\"https:\/\/www.linkedin.com\/in\/gloria-d%C3%ADez-a71a2722\/\" target=\"_blank\" rel=\"noopener\">Gloria D\u00edez<\/a> (ITeC) i <a href=\"https:\/\/www.linkedin.com\/in\/antoni-s%C3%A1ez-ant%C3%B3n-9095361b\/\" target=\"_blank\" rel=\"noopener\">Toni S\u00e1ez<\/a> (Grup PMP)\u00a0van posar xifres, dades i arguments sobre la taula per defensar un model de construcci\u00f3 m\u00e9s eficient i sostenible.<\/li>\n<li data-start=\"2118\" data-end=\"2793\"><strong>Obra tradicional vs obra industrialitzada:<\/strong><br data-start=\"2605\" data-end=\"2608\" \/><a href=\"https:\/\/www.linkedin.com\/in\/laura-sanchez-lanau-580087154\/\" target=\"_blank\" rel=\"noopener\">Laura S\u00e1nchez<\/a> i Neli Dom\u00e8nech, del nostre equip, van tancar la fira exposant diferents casos pr\u00e0ctics que mostren les difer\u00e8ncies i avantatges reals entre els dos sistemes constructius.<\/li>\n<\/ul>\n<p data-start=\"2795\" data-end=\"2957\">Gr\u00e0cies a totes les persones que van assistir a les nostres pon\u00e8ncies i taules rodones, i molt especialment a les veus que van participar. 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column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"wpb_text_column wpb_content_element vc_custom_1683878584795\">\n<div class=\"wpb_wrapper\">\n<h2 data-pm-slice=\"1 1 []\">Atracci\u00f3n de Talento al Sector de la Construcci\u00f3n: Retos y Soluciones<\/h2>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text el_class=&#8221;ff-clash-display&#8221;]\n<article class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\/turn-messages focus-visible:outline-none\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ac8ea8c6-5f21-4bf6-afdf-958e5c5a09c3\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><span style=\"color: #000000;\">El pasado 3 de abril, <strong>Marc Fantova<\/strong>, <strong>Director de Obras de<\/strong> <a style=\"color: #000000;\" href=\"https:\/\/www.pretaportercasas.com\/ca\/\" target=\"_blank\" rel=\"noopener\"><strong>Grup PMP<\/strong><\/a>, particip\u00f3 en la jornada &#8220;<strong>Atracci\u00f3n de Talento al Sector de la Construcci\u00f3n: Retos y Soluciones<\/strong>&#8220;, organizada por\u00a0<a style=\"color: #000000;\" href=\"https:\/\/construeixelfutur.cat\/es\/\" target=\"_blank\" rel=\"noopener\"><strong>construeixelfutur.cat<\/strong><\/a><\/span><\/p>\n<\/div>\n<p><span style=\"color: #000000;\">Durante la jornada, profesionales analizaron los principales retos que enfrenta el sector, como el sesgo masculino, el envejecimiento de las plantillas y la falta de profesionales formados. Para abordarlos, propusieron soluciones como la conciliaci\u00f3n laboral y personal, la flexibilidad laboral, las pr\u00e1cticas remuneradas y la apuesta por la construcci\u00f3n industrializada.<\/span><\/p>\n<p><span style=\"color: #000000;\">La jornada se estructur\u00f3 en tres bloques clave:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><strong>Situaci\u00f3n actual y perspectivas de futuro:<\/strong> Se destac\u00f3 la falta de relevo generacional y la creciente demanda de profesionales formados en el sector. Se subray\u00f3 la necesidad de m\u00e1s oferta formativa y la creaci\u00f3n de colaboraciones con centros educativos para captar talento joven y prepararlo para las demandas del sector.<\/span><\/li>\n<li><strong style=\"color: #000000;\">Mirada transversal de sectores afectados por la falta de mano de obra:<\/strong><span style=\"color: #000000;\"> Expertos de otros sectores como el asistencial, industrial y agrario compartieron sus experiencias, evidenciando que la falta de profesionales no es un problema exclusivo de la construcci\u00f3n, pero que las soluciones pueden ser similares, como la formaci\u00f3n continua y la captaci\u00f3n de talento diverso.<\/span><\/li>\n<li><strong style=\"color: #000000;\">Soluciones para atraer nuevo talento:<\/strong><span style=\"color: #000000;\"> Se reflexion\u00f3 sobre la importancia de modernizar la imagen del sector, mejorar la comunicaci\u00f3n y adaptarse a los valores de las nuevas generaciones. La conciliaci\u00f3n, la flexibilidad laboral y las pr\u00e1cticas remuneradas se identificaron como medidas clave para hacer la profesi\u00f3n m\u00e1s atractiva y competitiva.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Las conclusiones destacadas fueron que las 24.000 empresas del sector de la construcci\u00f3n enfrentan dificultades importantes: el sesgo masculino, el envejecimiento de la plantilla y la falta de formaci\u00f3n digital. Para solucionarlo, se ha apostado por una oferta laboral m\u00e1s flexible, formaci\u00f3n continua y mejoras en las condiciones laborales que respondan a las necesidades de las nuevas generaciones.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a1Gracias por esta oportunidad!<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Del 20 al 22 de maig, vam estar presents a Construmat 2025, la fira clau del sector de la construcci\u00f3, on vam presentar un estand transformat en un Hub del Coneixement de la Construcci\u00f3 Industrialitzada, un espai \u00fanic per compartir idees i solucions. Durant tres dies, vam explorar els grans reptes del sector a trav\u00e9s de pon\u00e8ncies sobre intel\u00b7lig\u00e8ncia artificial, neuroci\u00e8ncia, efici\u00e8ncia, sostenibilitat i la visi\u00f3 femenina en l&#8217;arquitectura.<\/p>\n","protected":false},"author":2,"featured_media":16333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[54,53],"tags":[],"class_list":{"0":"post-16532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-construccio-ca","8":"category-noticies-ca"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atracci\u00f3n de Talento al Sector de la Construcci\u00f3n - Pr\u00eat-\u00e0-porter casas<\/title>\n<meta name=\"description\" content=\"Del 20 al 22 de maig, vam estar presents a Construmat 2025, la fira clau del sector de la construcci\u00f3, on vam presentar un estand transformat en un Hub del Coneixement de la Construcci\u00f3 Industrialitzada, un espai \u00fanic per compartir idees i solucions. Durant tres dies, vam explorar els grans reptes del sector a trav\u00e9s de pon\u00e8ncies sobre intel\u00b7lig\u00e8ncia artificial, neuroci\u00e8ncia, efici\u00e8ncia, sostenibilitat i la visi\u00f3 femenina en l&#039;arquitectura.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pretaportercasas.com\/ca\/construmat-2025\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atracci\u00f3n de Talento al Sector de la Construcci\u00f3n - Pr\u00eat-\u00e0-porter casas\" \/>\n<meta property=\"og:description\" content=\"Del 20 al 22 de maig, vam estar presents a Construmat 2025, la fira clau del sector de la construcci\u00f3, on vam presentar un estand transformat en un Hub del Coneixement de la Construcci\u00f3 Industrialitzada, un espai \u00fanic per compartir idees i solucions. 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