{"id":19052,"date":"2025-09-09T11:40:50","date_gmt":"2025-09-09T09:40:50","guid":{"rendered":"https:\/\/www.pretaportercasas.com\/?p=19052"},"modified":"2025-09-19T09:53:03","modified_gmt":"2025-09-19T07:53:03","slug":"entrevista-iris-puig-porcelanosa-grup-pmp","status":"publish","type":"post","link":"https:\/\/www.pretaportercasas.com\/ca\/iris-puig-entrevista-porcelanosa\/","title":{"rendered":"Porcelanosa entrevista a Iris Puig"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"wpb_text_column wpb_content_element vc_custom_1683878584795\">\n<div class=\"wpb_wrapper\">\n<h2 data-start=\"107\" data-end=\"193\">Porcelanosa entrevista a Iris Puig sobre interiorisme a mida i\u00a0sostenible<\/h2>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text el_class=&#8221;ff-clash-display&#8221;]Fa uns mesos, la nostra directora d\u2019interiorisme, Iris Puig, va compartir la seva visi\u00f3 sobre el futur de l\u2019habitatge en una entrevista amb Porcelanosa. Amb m\u00e9s d\u201911 anys a la companyia, hi va defensar que la industrialitzaci\u00f3 i la personalitzaci\u00f3 no s\u00f3n oposades, sin\u00f3 els pilars del futur de l\u2019habitatge.<\/p>\n<p>Des del seu rol, va impulsar projectes que combinaven disseny a mida, sostenibilitat i innovaci\u00f3 tecnol\u00f2gica, acompanyant els clients durant tot el proc\u00e9s, des de la primera entrevista fins al lliurament clau en m\u00e0.<\/p>\n<p style=\"padding-left: 40px;\">\u201c<em>La intel\u00b7lig\u00e8ncia artificial i la realitat virtual ja formen part del nostre dia a dia, perqu\u00e8 ens permeten mostrar al client com ser\u00e0 casa seva abans fins i tot de fabricar-la<\/em>\u201d, explicava l&#8217;Iris. Una visi\u00f3 que combina l\u2019efici\u00e8ncia del sistema industrialitzat amb la proximitat i el detall del treball personalitzat.<\/p>\n<p>\ud83d\udd17Descobreix l\u2019entrevista completa a <a href=\"https:\/\/www.porcelanosain.com\/iris-puig\/\" target=\"_blank\" rel=\"noopener\">Porcelanosa.<\/a>[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; 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column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div class=\"wpb_text_column wpb_content_element vc_custom_1683878584795\">\n<div class=\"wpb_wrapper\">\n<h2 data-pm-slice=\"1 1 []\">Atracci\u00f3n de Talento al Sector de la Construcci\u00f3n: Retos y Soluciones<\/h2>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text el_class=&#8221;ff-clash-display&#8221;]\n<article class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\/turn-messages focus-visible:outline-none\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ac8ea8c6-5f21-4bf6-afdf-958e5c5a09c3\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><span style=\"color: #000000;\">El pasado 3 de abril, <strong>Marc Fantova<\/strong>, <strong>Director de Obras de<\/strong> <a style=\"color: #000000;\" href=\"https:\/\/www.pretaportercasas.com\/ca\/\" target=\"_blank\" rel=\"noopener\"><strong>Grup PMP<\/strong><\/a>, particip\u00f3 en la jornada &#8220;<strong>Atracci\u00f3n de Talento al Sector de la Construcci\u00f3n: Retos y Soluciones<\/strong>&#8220;, organizada por\u00a0<a style=\"color: #000000;\" href=\"https:\/\/construeixelfutur.cat\/es\/\" target=\"_blank\" rel=\"noopener\"><strong>construeixelfutur.cat<\/strong><\/a><\/span><\/p>\n<\/div>\n<p><span style=\"color: #000000;\">Durante la jornada, profesionales analizaron los principales retos que enfrenta el sector, como el sesgo masculino, el envejecimiento de las plantillas y la falta de profesionales formados. Para abordarlos, propusieron soluciones como la conciliaci\u00f3n laboral y personal, la flexibilidad laboral, las pr\u00e1cticas remuneradas y la apuesta por la construcci\u00f3n industrializada.<\/span><\/p>\n<p><span style=\"color: #000000;\">La jornada se estructur\u00f3 en tres bloques clave:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><strong>Situaci\u00f3n actual y perspectivas de futuro:<\/strong> Se destac\u00f3 la falta de relevo generacional y la creciente demanda de profesionales formados en el sector. Se subray\u00f3 la necesidad de m\u00e1s oferta formativa y la creaci\u00f3n de colaboraciones con centros educativos para captar talento joven y prepararlo para las demandas del sector.<\/span><\/li>\n<li><strong style=\"color: #000000;\">Mirada transversal de sectores afectados por la falta de mano de obra:<\/strong><span style=\"color: #000000;\"> Expertos de otros sectores como el asistencial, industrial y agrario compartieron sus experiencias, evidenciando que la falta de profesionales no es un problema exclusivo de la construcci\u00f3n, pero que las soluciones pueden ser similares, como la formaci\u00f3n continua y la captaci\u00f3n de talento diverso.<\/span><\/li>\n<li><strong style=\"color: #000000;\">Soluciones para atraer nuevo talento:<\/strong><span style=\"color: #000000;\"> Se reflexion\u00f3 sobre la importancia de modernizar la imagen del sector, mejorar la comunicaci\u00f3n y adaptarse a los valores de las nuevas generaciones. La conciliaci\u00f3n, la flexibilidad laboral y las pr\u00e1cticas remuneradas se identificaron como medidas clave para hacer la profesi\u00f3n m\u00e1s atractiva y competitiva.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Las conclusiones destacadas fueron que las 24.000 empresas del sector de la construcci\u00f3n enfrentan dificultades importantes: el sesgo masculino, el envejecimiento de la plantilla y la falta de formaci\u00f3n digital. Para solucionarlo, se ha apostado por una oferta laboral m\u00e1s flexible, formaci\u00f3n continua y mejoras en las condiciones laborales que respondan a las necesidades de las nuevas generaciones.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a1Gracias por esta oportunidad!<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Porcelanosa ha publicat una entrevista a Iris Puig, directora d\u2019interiorisme de GRUP PMP. Amb m\u00e9s d\u2019onze anys a la companyia, defensa que la industrialitzaci\u00f3 i la personalitzaci\u00f3 no s\u00f3n conceptes oposats, sin\u00f3 els pilars del futur de l\u2019habitatge, integrant disseny a mida, sostenibilitat i innovaci\u00f3 en cada projecte.<\/p>\n","protected":false},"author":2,"featured_media":19717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[55,53],"tags":[],"class_list":{"0":"post-19052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interiorisme-ca","8":"category-noticies-ca"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrevista a Iris Puig (GRUP PMP) a Porcelanosa - Pr\u00eat-\u00e0-porter casas<\/title>\n<meta name=\"description\" content=\"Entrevista de Porcelanosa a Iris Puig, directora d\u2019interiorisme a GRUP PMP: disseny a mida, sostenibilitat i innovaci\u00f3 en habitatge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pretaportercasas.com\/ca\/iris-puig-entrevista-porcelanosa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Iris Puig (GRUP PMP) a Porcelanosa - 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